pinterest perks and perils for designers

pinterest perks and perils for designers

I will be the first to tell you that I looooove pinterest. This post isn’t meant to be an assault on pinterest, but rather just a few considerations for use as a designer and/or clients of a graphic designer.

I use pinterest for work a lot. Every time I start a new logo/branding project, I create a secret pinterest board and invite my client to pin with me. We share inspiration, color palettes, patterns, existing logos they love, etc. It’s an efficient way to interact with clients spread out across the globe in a way that makes me understand what they want to accomplish aesthetically. It works really well, BUT…

Pinterest creates unrealistic expectations. I don’t think this is a problem exclusive to the graphic design community. It’s a problem for moms trying to plan the perfect birthday party, families who hire an interior designer to spruce up their space, etc. etc. 10 years ago in design school, I would buy Lurzer’s Archives or Print magazine and drool over the high quality creativity and design featured on each page. I aspired to be that great, knowing that sleepless nights and  and an army of design professionals were likely behind that work. Your clients just can’t appreciate how much time, thought, effort and research goes into such a project, yet pinterest shows them that caliber of design with the click of a button.

Expensive print techniques are the norm on pinterest. I find that my clients usually aren’t aware of the cost of print production techniques. It’s not that I expect them to be well versed in the differences between embossing and letterpress, but people are often disappointed when you explain to them that they can’t get the same effect from their office inkjet printer.

Styling and exquisite photography play a big role in what clients see on pinterest. The carefully arranged props and photo editing might be playing just as big of a roll in your client’s adoration as the design itself. If they’ve spent months admiring business cards on pinterest before they hire a designer, It’s hard to make a design comp emailed via pdf seem nearly as exciting. It’s difficult for non-creative people to imagine the final result when they’re staring at a flat document on their computer screen.

My main advice is to be sure that when a client send you inspiration found on pinterest, you’re clear on what it is they like about the images. Communicate with them early and often about their expectations for the project, and how much they intend to budget for printing. If there’s a technique that you’d really love for them to see in action, mock it up! Pixeden has some great cheap or free mock up tools for you to use. Pinterest can be a very valuable tool for understanding your client’s vision, but make sure your client understand what’s realistic for their project and what isn’t. Have a great weekend!

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Ronan’s birth announcements

baby birth announcements It is safe to say that anyone who received Ronan’s birth announcements already knew of his birth. But, I figured most people still like to get something special in the mail. I got most of these out a little over a month ago, but actually still have a handful to send  (insert anxious emoji here). I’m warning you now, that mother-of-two-too-busy-to-do-it-all theme is probably going to come up a lot from here on out.

baby birth announcements I designed them a few weeks before his arrival, and then took my time coming up with photos and actually having them printed. The originally dummy copy I used before I knew how much he would weight said 8lbs 4 oz. Ha…if only I was so lucky!

I knew I wanted to do a tri-fold style, so I could include more than one image without the design feeling cluttered. I went square to make it a little different and selected teal envelopes to compliment the card design, they also happen to match Ronan’s nursery. I included a thank you note insert for those who sent us gifts…I’m all about consolidation and efficiency at this point in my life!

baby birth announcements Pinhole Pro was nice enough to print these up for me. They offer a lot of options as far as shapes and sizes, so you can basically make whatever design you imagine into a reality. They have two high quality paper choices, and very nice printing. You have to be a “pro,” meaning a photographer or designer to get a membership, but once accepted, sky’s the limit as far as options go.

As I do any time I send something out to our family and friends (mostly around the holidays), I referred back to my trusty InDesign address label template. I updated the master page to match this design, and bam, mailing labels for my peeps without looking up or printing a single address. I like how the custom labels make anything I put in the mail feel a little more branded and special. So what do you think, were they worth the wait? Have a great weekend, friends!

baby birth announcements baby birth announcements

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fav fonts: condensed font round up

my favorite condensed fonts, condensed fonts, font round up, favorite condensed fonts

When you don’t have a ton of horizontal space but still want type that makes a big impact, condensed fonts should be your best friend. They’re great for say a post title or a skinny horizontal web banner. I use Fjalla One for my post titles because it’s web safe. Knockout Junior Flyweight (and many of the other condensed weights of knockout) are used frequently in my blog graphics and materials for my design studio. You can play around a bit with the kerning of a condensed font if you’d like it to take up a bit more visual space. This is just a personal preference, but I like the way a condensed font looks in all caps. Do you have any condensed font favorites to add to the list? Links for all of the fonts above are after the jump…

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My design for the minted holiday card line!

my minted holiday design!

Hi there! Today I’m finally sharing my holiday card design that is available at minted! I designed this back in the spring, so it’s kind of crazy that I’m just now able to tell you about it. I’m learning that this long wait is a common theme when designing for retail, and it is NOT easy for me to keep secrets from you guys! My design, stamped snowflakes, is available in three different color ways and there are a whole bunch of customizations available. I love that minted gives you so many options to make each design customized. Thanks to everyone who voted to make my design a winner, I really appreciate it! If you decide to purchase my design for your family’s holiday card, please leave a comment and let me know which options you selected! Click through to see address labels, envelope lines and more after the jump!

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fav fonts: calligraphy font roundup

fav fonts: calligraphy font roundup
Whew, happy hump day! I feel like this post requires a bit of explanation. Some of you may be thinking wait, didn’t this chick just host a calligraphy brunch? Isn’t she all about calligraphy done by hand? And, the answer is yes. BUT, I also think there’s a time and place for calligraphy fonts.

There’s a lot of value in seeing the various styles of others as you are learning calligraphy on your own. You might see certain characters or elements that you’d like to emulate in your own style. For those of you who aren’t ready or interested in hand-done calligraphy, these fonts give you that look, without all the hands-on time.

I try to include some free fonts in these round-ups, but that just wasn’t possible this time. It makes sense to me that these wouldn’t be available for free. There’s a lot of work that goes into creating a calligraphy style, and there’s absolutely no room for mistakes in the kerning of a calligraphy font. Let me know which ones you like, and if you have suggestions for future font roundups, leave it in the comments section!

Cantoni | Bombshell | Carolyna | Jaques & Gilles | Alana | Horizontes Script | Ondise | The Carpenter | Adorn Pomander | Azalea Smooth

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Philly creatives feature on fleurishing

FLEURISHING Hey guys! With all the giveaway excitement yesterday, I neglected to tell you about another exciting thing that happened! I’m featured on fleurishing as part of a series called philly creatives. For those of you who aren’t familiar with fleurishing, you’re in for a treat! It’s written by Susan Hitchinson, a Philadelphia-based interior designer, francophile, mama, and fellow redhead. She has fantastic taste and her blogs is one of my absolute favorites, which is why I am so honored to be included in this series. Check out the article right here!

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Philly Calligraphy Brunch Giveaway

Philly Calligraphy Brunch Giveaway UPDATE: Due to the overwhelming popularity of this series, we will be hosting a second series on February 7th and 8th, 2015. Registration is now open! For more information go here, or head here to register!

THIS GIVEAWAY IS NOW CLOSED. Congrats to our winner, Sarah B!

Hey, Happy Wednesday! I’m sure by now, most of you are well aware of the calligraphy brunch that Christie and I will be hosting the first weekend in September. With one week left for registration, we’re GIVING AWAY a seat in the Sunday class! Details after the jump…

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logo case study: hallie henley design

halliepattern
I’ve been meaning to share more of my work lately, and today I’m fiiinally making that happen! I’m sharing the branding and identity system for Hallie Henley Design, from start to finish. Hallie is an award-winning interior designer who is just starting her own company, and was an absolute dream client for me. See the moodboard, and design process after the jump!

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Big News! Announcing Philly Calligraphy Brunch!

Philly Calligraphy Brunch

UPDATE: Due to the overwhelming popularity of this series, we will be hosting another series on February 7th and 8th, 2015. Registration is now open! For more information go here, or head here to register!

BOTH CLASSES ARE SOLD OUT! Thanks to everyone who has already expressed an interest in this series! If you’d like to be added to the mailing list for future classes, please leave a comment below!

Heeeeey, I’ve got some super exciting news today! I am finally getting around to announcing this project that I have been working on for many months. I’m partnering with Christie of bedsidesign to bring you Philly’s first ever calligraphy brunch! I’ve got a pretty sweet studio and a knack for throwing parties, and Christie’s got some serious calligraphy skills and a desire to share. It’s pretty much a match made in heaven. All the details, and a few teaser images are after the jump…

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out of this world chalk typography by dangerdust

chalk typography by dangerdust on blog.cleanlinestudio.com

Hey guys! I am just blown away by the awesomeness of this work from Dangerdust. They are an anonymous duo who sneak into Columbus College of Art and Design every Monday, and leave a new work of art for their fellow students to enjoy. I especially love that this project is done without any expectations of recognition or money, just for the love of the craft. They’re truly extraordinary, enjoy a bunch more after the jump…

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