lessons learned: Inspiring clients & Communicating their Vision

lessons learned: Inspiring your clients and Communicating their Vision from blog.cleanlinestudio.com

As I work more and more with my “dream customers,” I’ve developed a process that works really well. My dream customers are creative, smart, aesthetically minded, women (usually) who already have some sense of what they’re looking for. They come to me because they know we can work well together; I’ll not only bring their vision to life, but develop and improve it.

Often the most challenging part of the process is helping a client decide what they want. Best case scenario, they know what they’re after, are able to articulate it, and show you visuals that support their vision. This is rarely the case. A client often needs your help deciding what they want, and putting it to words. It can be really frustrating to create endless options for your client, only to discover you weren’t on the same page from the beginning. More about my process after the jump…

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lessons learned: Inspiring clients & Communicating their Vision

lessons learned: Inspiring your clients and Communicating their Vision from blog.cleanlinestudio.com

As I work more and more with my “dream customers,” I’ve developed a process that works really well. My dream customers are creative, smart, aesthetically minded, women (usually) who already have some sense of what they’re looking for. They come to me because they know we can work well together; I’ll not only bring their vision to life, but develop and improve it.

Often the most challenging part of the process is helping a client decide what they want. Best case scenario, they know what they’re after, are able to articulate it, and show you visuals that support their vision. This is rarely the case. A client often needs your help deciding what they want, and putting it to words. It can be really frustrating to create endless options for your client, only to discover you weren’t on the same page from the beginning. More about my process after the jump…

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A new series: lessons for creatives!

lessons for creatives from blog.cleanlinestudio.com Hey friends, happy Friday! Today I am introducing a new series to afl! Lessons learned will be all about knowledge I’ve collected from the past few years of owning my own design studio. I hope this information is helpful to creative business owners of all shapes and sizes, not just graphic designers. If you’re feeling this info, please consider pinning it for later and sharing with your friends.

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that obligatory resolution post…

new years goals from blog.cleanlinestudio.com A resolution is such a funny idea to me. It seems that word is almost always paired with new year’s, and forgotten by most before the end of January. So, today I’m sharing some of my goals for the new year. It’s nothing so concrete as “loose a pound a week,” or “get 8 hours of sleep every night,” but I want to share my thoughts with you. This is in part for my own accountability, but also in hopes that this reflection helps you too . . .

GO ALL IN
It’s been nearly two years now since I’ve made the leap into self-employment. It has overall been a very positive experience, and one that I’ve learned a lot from. However, I’ve really relied on contract work to make my money. Although this has financially made sense, I’m not going to do that anymore. This year I intend to focus wholly on my own business. My own little design studio is where I see long term growth potential, and the ability to create the job I want for myself. I’m looking for a studio outside of the home to call my own, will finally be incorporating my business, and updating my sadly neglected online portfolio (It’s been over a year, which is just absurd, I know).

GET FLEXIBLE
While I do intend to incorporate yoga back into my lifestyle, that’s not really what I’m talking about. I get very set in my expectations, which often results in disappointment. This year I hope to become more adaptable, and not allow an unexpected result to be confused with an undesirable one.

RESIST COMPARISON
I’m sure you’ve heard the Teddy Roosevelt quote, “Comparison is the thief of joy.” I can’t tell you how much that resonated with me, and how much I wish it didn’t. I find myself often comparing where I am to others, and that energy needs to be refocused. I hope to take those feelings of jealousy and dissatisfaction, and put that effort towards raising myself up and celebrating my own success.

Last, but not least, I’m going to take a page from the Joy Cho playbook and also share one thing that I did well this past year, and plan to continue…

SCHEDULING & TIME MANAGEMENT
This time last year, I’d sit down in front of my computer for the entire day, and frequently feeling discouraged by how little I’d gotten done. I’d get distracted by social media, and unsure where to start if I didn’t have client work with a firm deadline.
Over the past year, I’ve realized that I’m actually more productive when I have a full schedule. Having more commitments to work around keeps me motivated, and determined to get things done in the amount of time I’ve allotted. Writing a list of my daily goals helps me do this. For the blog, I try to keep an editorial calendar. I don’t always stick to it exactly, but I find it helpful to have post ideas outlined for the month. I’m proud of how far my time management skills have come in the course of a year.

I’m pleased to kiss 2013 goodbye, and move on to bigger and better things in ’14! What goals do you have in mind to get your year started off right?

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Business growth & my braid creative experience

creative business growth from blog.cleanlinestudio.com Hey there. I’ve actually been thinking about writing this post for weeks, yet it keeps getting pushed to the bottom of my list. Partly because it’s required a lot of serious soul-searching, but also because I feel like once it’s out there I can’t take it back.

If you are a creative whom I’ve seen or talked to in the past month, I am almost certain I’ve told you about my experiences with Braid Creative. It was this post on the braid blog that finally convinced me to sign up for my first e-course with them. I’ve now taken Dream Customer Catching and Personal Branding, and I can honestly say that these classes have changed my outlook on, and the direction of, my business. I found the format of each course to be pretty brilliant. There’s no hand holding. You’re given the materials and worksheets, and the rest is up to you. This was really difficult at points, but so rewarding when I reached powerful conclusions. For the first time, I feel like I have a clear idea of where I see my business going and how I can use my already established strengths to get me there. I have some really interesting projects falling into place, and I feel excited (not nervous) for the future of my little design studio.

I’d like to share with you how I intend to turn what I learned from braid into meaningful changes in my business. I bet that a lot of these might apply to you as well.

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Business growth & my braid creative experience

creative business growth from blog.cleanlinestudio.com Hey there. I’ve actually been thinking about writing this post for weeks, yet it keeps getting pushed to the bottom of my list. Partly because it’s required a lot of serious soul-searching, but also because I feel like once it’s out there I can’t take it back.

If you are a creative whom I’ve seen or talked to in the past month, I am almost certain I’ve told you about my experiences with Braid Creative. It was this post on the braid blog that finally convinced me to sign up for my first e-course with them. I’ve now taken Dream Customer Catching and Personal Branding, and I can honestly say that these classes have changed my outlook on, and the direction of, my business. I found the format of each course to be pretty brilliant. There’s no hand holding. You’re given the materials and worksheets, and the rest is up to you. This was really difficult at points, but so rewarding when I reached powerful conclusions. For the first time, I feel like I have a clear idea of where I see my business going and how I can use my already established strengths to get me there. I have some really interesting projects falling into place, and I feel excited (not nervous) for the future of my little design studio.

I’d like to share with you how I intend to turn what I learned from braid into meaningful changes in my business. I bet that a lot of these might apply to you as well.

Keep Reading

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